Why do we need innovations such as those from ouroots?
The innovations of the past decades were mainly focused on the needs of people from the developed world, where the main purchasing power was situated. The new generation of innovations for the needs of people on the poverty threshold must take into account different and more difficult conditions: they must develop much more cost-effective solutions while generally offering higher rather than lower quality. They have to fulfill high standards, which can be changed with time. So, the business has to adapt to the newest standards and in order to do so, switching costs incur.
People with low purchasing power take particular care to ensure that the products they buy last for a long time and function as long as possible. They have to be more adaptable to the needs of different cultures, new developments and different infrastructure requirements. Innovations with such demands are anything but easy to develop. However, those who develop them will completely change the global markets and their players within a very short time. In general, it is known, that innovations have the power of a complete shift of demand and competition on the market. Anyone who takes up the challenge of innovation at this threshold will have to question everything that was previously regarded as solid, progressive or even ingenious, and fundamentally rethink it. In addition, many companies have to change their business strategies to be able to operate on the market. However, by involving new groups, a surge in demand can be even higher and new jobs can be created.
The innovation potential is exhausted by the right groups of customers. For this reason, the implementation of innovations requires close consultation with customers in order to improve a product development process and to develop the product or service as attractive as possible for the market. Various ideas and expertise also improve the cost structure, quality and speed of the product development process and increase the usability and performance of the product.
People with low purchasing power take particular care to ensure that the products they buy last for a long time and function as long as possible. They have to be more adaptable to the needs of different cultures, new developments and different infrastructure requirements. Innovations with such demands are anything but easy to develop. However, those who develop them will completely change the global markets and their players within a very short time. In general, it is known, that innovations have the power of a complete shift of demand and competition on the market. Anyone who takes up the challenge of innovation at this threshold will have to question everything that was previously regarded as solid, progressive or even ingenious, and fundamentally rethink it. In addition, many companies have to change their business strategies to be able to operate on the market. However, by involving new groups, a surge in demand can be even higher and new jobs can be created.
The innovation potential is exhausted by the right groups of customers. For this reason, the implementation of innovations requires close consultation with customers in order to improve a product development process and to develop the product or service as attractive as possible for the market. Various ideas and expertise also improve the cost structure, quality and speed of the product development process and increase the usability and performance of the product.
There is an alternative to plastic.